Maybe AMC stands for On the Motion pictures Continuously. The movie exhibitor introduced Wednesday that, up to now, 100,000 moviegoers have signed up this 12 months for AMC Stubs A-Record, the month-to-month flat-rate program that was launched in response to the favored however troubled MoviePass. In keeping with The Hollywood Reporter, A-Record now has a complete of 700,000 members.
A-Record prices anyplace between $19.95 and $23.95, various from state to state. Underneath the plan, members can see as many as three films per week, together with IMAX and different special-format releases, that means one may conceivably see Aquaman in Three-D twelve instances in a single month (this isn’t advisable for quite a few vision- and sanity-related causes).
In keeping with AMC, the A-Record program has yielded about 14 million extra theater outings (although that determine additionally contains no matter family and friends members occur to come back alongside). It was launched in response to MoviePass, the pay-per-month watch-as-much-as-you-want program that spurred limitless media protection and scrutiny final 12 months, with moviegoers making the most of its constantly-changing charges and restrictions to see as many films as doable.
However MoviePass was stricken by technical snafus, customer-service complaints, and public assaults from chains like AMC, which objected to the corporate’s method, releasing a press release that the plan was “not welcome” at its theaters. By final fall, MoviePass appeared near chapter, although it wound up receiving an extra $65 million in financing.
At the moment, MoviePass provides month-to-month plans that vary from $9.95 to $24.95, based on its web site. As of final summer time, the corporate reportedly had Three million subscribers.